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What is Digital Marketing & Scope of Digital Marketing?

What is Digital Marketing? 


If you are wondering what digital marketing is. it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

If you’re wondering what digital marketing is … It is a way of advertising through digital channels. Channels such as social media networks, mobile applications, email, web applications, search engines, websites or any new digital Media channel.

Digital marketing is any form of marketing products or services that involves electronic devices through the Internet.

That’s the reason it has been around for 10 years that’s why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting

Digital Marketing: As you know, now everyone spending their time on mobiles and laptops. And that’s why every organization wants to promote their products or services online, where the customers are. Have you ever seen ads on your mobile while seeing a video on youtube or social media platforms or many more other channels, these are the ads which are promoting with the help of digital marketing?

As you know, everyone now spends time on Mobile phones and laptops. And that is why every organization wants to promote its products or services online, where the customers are. Have you ever seen ads on your mobile while watching a video on YouTube or Dailymotion or on social media platforms or on many other channels, are these ads being promoted using digital marketing?

So you can promote our products or services online that’s called digital marketing.

The scope of Digital Marketing

The digital marketing industry is not only growing in India but all over the world. The year 2017 surprised the sector with more than 2 vacancies in the digital marketing sector. Well, the following was a bigger surprise when more than 8 lakh vacancies were scored in the first four months of 2018 alone.

Surveys conducted by various forums or Organisation have predicted that this number will grow with digitalization in our nation. Our prime minister is actively promoting digital India. The digital campaign of India by PM Modi became enormously popular. The intention of the Indian government is to provide simple services to its residents.

Now imagine when a nation’s government is promoting digital interaction, what do you think will be the Digital Marketing scope in our country.

Why digital marketing is growing rapidly

1. Affordability

Digital marketing is cheaper than other marketing methods. Here prices vary depending on what you do, but advertising is lower than other forms of marketing method.

2. Mobile Access

When we talk about mobile users in India, there are more than 90% of mobile connections, that is, one mobile connection per person. And the interesting thing is that many of them are online, so the options are endless.

3. Flexibility

There are many forms and utilization of digital marketing, including Google advertising, email marketing, content marketing, and social media publications or other. By learning how to promote yourself digitally, you can then open up a wide range of options for future advertising strategies. Only with the help of digital marketing do you have the flexibility to try and stop campaigns in real-time.

4. Expansion

Many customers make almost all of their purchases online. Digital marketing allows you to attract these people and, therefore, expand the reach of the company. Between Google Shopping ads and brand recognition campaigns, you can expand your brand recognition and increase your sales.

5. Multimedia

Customers tend to commit more to marketing materials that combine multiple types of content, including photos, video clips, and audio or a clear call to action. In digital marketing, it is much easier than any other type of advertising and is essential.

6. Tracking

Only in digital marketing, you can monitor your ads with the help of the Analytics tool. Where you can find your ads on what works well or what doesn’t. But when we talk about traditional marketing, there’s nothing to do this way.


Digital marketing offers you the opportunity to redirect your audience with the help of reorientation options and send notifications and messages to those who already show interest in your products or services. And I hope they become your customers.

8. Influencer Engagement

Many of the most influential figures in today’s culture are promoted online or through social networking sites. Digital marketing allows you to interact with these influencers and earn their respect in front of them. If you play your cards well, you can make them support, bringing their followers to become your customers and spread brand awareness among your customers.

Start A Career In Digital Marketing

First, I would like to congrats you for choosing this bright career and grabbing this opportunity!

As you know that digital marketing is a practical field. so you have to learn practically. For that, you have to work on live projects.

So I would like to suggest that you take a digital marketing course. You have two options to enroll in the digital marketing course. You can take a course online or offline.

Online Course

There are lots of ways to learn online.

There are many institutions that offer digital marketing courses online so you can take these courses.

You can also learn from free online courses like google certifications. where you can learn about SEO, Google Ads, Analytics or much more.

you can read blogs related to digital marketing like Uber suggest by Neil Patel

you can learn Facebook and Instagram marketing from Facebook blueprint certification.

Offline Course

But as my advice, you should join an offline course as I already told you that digital marketing is a practical field.

There are many institutes which provide free seminars or demo classes. you can attend these seminars or demo classes before choosing any institute.

Join India’s Leading Digital Marketing Institute in Delhi. The Digi Expert provides the latest Digital Marketing Course.

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